Now accepting Meijer creators

Meijer creators wanted.

Content features. Paid campaigns. Ambassador work.

Film one ShineWater Kids video at your Meijer and join the creator roster. Creators in the program have the opportunity to earn content features, paid campaigns, commission and ambassador work.

Apply to create →

No agency. No contract.
No minimum follower count.

Program terms apply. Acceptance is not guaranteed, and participation is not guaranteed to be paid or compensated.

Parent creator holding a ShineWater Kids carton

Zero sugarVitamin D

Found atMeijer

Product, merch and discountsSocial media featuresPaid campaign opportunitiesExclusive creator DiscordTikTok commissionIn-store ambassador workLIVE earning opportunities Product, merch and discountsSocial media featuresPaid campaign opportunitiesExclusive creator DiscordTikTok commissionIn-store ambassador workLIVE earning opportunities

How it works

Three steps, one store trip

The whole thing fits inside a trip you were already making.

Filming a ShineWater Kids carton inside Meijer

Apply below

About two minutes. Tell us your handle, your home Meijer, and what you already post.

Film at your Meijer

Find ShineWater Kids in the kids drinks set. Shoot it your way: a shelf find, a cart haul, a lunchbox pack, a taste test with your kids.

Post it and tag us

Tag us and send us the link. We review everything that comes in, and creators whose content performs get selected for features, paid campaigns and other opportunities.

The program

Every creator has the opportunity to earn

These are the opportunities open to creators in the program, earned by the content you make.

Product, merchandise and discounts

The chance to earn ShineWater products, exclusive merch, special discounts, and other creator perks.

Social media features

Get the chance to have your content featured across ShineWater's social media channels.

Paid campaign opportunities

Standout creators may be selected to participate in paid campaigns across our social media accounts.

Exclusive creator Discord

Join our private community to connect with the ShineWater team and fellow creators, get updates, and hear about new opportunities first.

TikTok commission opportunities

Earn through our creator TikTok commission program by sharing ShineWater with your audience.

In-store ambassador opportunities

Represent ShineWater in person through select retail activations and ambassador opportunities.

Social media LIVE earning opportunities

Get the chance to participate in LIVE content and activations with additional earning potential.

Who we want

Parents who already film their life

If you shop Meijer and you make content, you are qualified.

You shop at a Meijer you can get to easily
You post on TikTok, Instagram, Reels, Facebook, or YouTube Shorts
You make family, food, lunchbox, haul, or mom-life content
You are comfortable filming inside a store
Any follower count. We care about the video, not the number

Apply

Apply to create

Two minutes. We review applications weekly and reply by email either way.

Questions

Good things to ask

Is this a paid program?

Not by default. Everything in this program is an opportunity, not a guarantee. Creators whose content performs can be selected for paid campaigns, TikTok commission, LIVE activations, in-store ambassador work, and product, merch or discounts. Nothing is promised up front.

Do I need a minimum follower count?

No. Plenty of videos from small accounts outperform big ones. We read every application.

Do I have to buy the product?

For now, yes. We are not shipping product to creators at this time. ShineWater Kids is on shelf at Meijer in the kids drinks set, which is where the video happens anyway.

Can I film inside the store?

Filming your own shopping trip on your phone is generally fine. Be respectful of staff and other shoppers, and follow any direction store employees give you.

What do I get for the first video?

A place on the creator roster and a real shot at being featured on ShineWater's channels. We are not promising compensation for any single video. From there, the creators who consistently deliver get selected for paid campaigns, TikTok commission, LIVE activations, and in-store ambassador work.

How fast do I hear back?

We review weekly and reply by email either way.